<!--[if gte mso 9]><xml> Normal 0 MicrosoftInternetExplorer4 </xml><![endif]--><!--[if !mso]> <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui> </object> <style> st1\:*{behavior:url(#ieooui) } </style> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman";} </style> 91 BEST FM PROFILE.

Background.

Having realized that there is no radio broadcasting in English that is effectively in the Buddu region it was therefore decided to start an Fm station to address this problem.

A certain category of listeners mainly the English speaking community and the urban dwellers have not been catered for by every known radio station.

Vision.

To be the leading English Radio station in addressing social needs and problems of the English speaking community and the urban dwellers in the Buddu region.

Mission.

To inform, entertain and educate the English speaking community in area of broadcast. (Buddu region)

Name of the Station.

Because the Radio station was designed to deliver the best programs it was registered and incorporated in late 2007 as BEST BROADCASTING SERVICES LIMITED and choose the call signed as “BEST FM”.

Management Structure.

91 Best Fm is broadly managed by a team of experienced persons who are supervised by the Board of Directors.

Target Ordinance.

The Radio programs are designed to meet the needs of the English speaking community in the Buddu region.

Target clients.

All organizations, business and government whose programs are designed to implement through the English language.

Radio programs.

The entire product is designed in such a way that it fulfills the needs of the listeners.

Specific products are designed to much the lifestyle of the listeners.

Product categories.

• Sponsorship: The advertiser his image and interest to the already existing program.

• Customized program: The advertiser directly communicates to the audience the messages he wishes to deliver.

• Dj Mention: The presenter(s) communicate the advertiser’s message to the audience.

• Spot message: A constant pre-recorded message is aired as and when the advertiser wishes.

• Outside Broadcast: The program is delivered to the audience from outside studios at a location in the community.

• Classified messages: These are short and simple messages grouped together and aired at specific time intervals.

Advantages

1. Station gives long term benefits (as the advertiser) because the message and usually sponsorship is for a longer period.
2. The advertiser gives his own message the way he wants it, gets an immediate feedback and may address it if he wishes.
3. The presenter gives personal touch to the message and approaches the same message from different angles from time to time.
4. The advertiser benefits from a constant and altered message that is pre-recorded.
5. It is aired as and when the advertiser wishes. It does not follow the routine program arrangement.
6. The advertiser is identified in the community as the program is community based.
7. The advertiser is heavily discounted to take care of small time advertisers who may wish to have short term messages.

Rate Chart.

Customized: 700,000/= (per hour).add vat of 18%

                     350,000/= (per 30mins).add vat 18%

Other Charges.

New Sponsorship per month – Shs.3, 500,000.add vat 18%

New Briefs per month – Shs.2 500,000. Add vat 18%

• Preferred Times attract a 20% airtime Surcharge.

• A booking for 3 months and above earns 20% airtime bonus.

RUN OF STATION (ROS)

Please note that running of station advertising can also be booked at the low price of Shs.35, 000/=per spot. A Run of Station (ROS) spot is booked wherever space is available on Best FM. The radio computerized booking system ensures that ROS spots are evenly rotated. We cannot guarantee a specific day art or placement with ROS advertising but very often ROS advertisers will find their spots going into vacant advertising block in the time segments.

We look forward to doing business with you.

For information please contact us on the address below.

Katende Alex Biriggwa

EXECTIVE  DIRECTOR

0782901957

biriggwaradiobuddu@yahoomail.com

NB The station is monitored by Steadman group.