PRODUCT CATEGORIES
Sponsorship: The advertiser attaches his image and interest to the already existing program.
Advantage:
It gives long term benefits because the presenters repeatedly air out the message and usually sponsorship is for a longer period.

Customized program: The advertiser directly communicates to the audience the message he wishes to deliver.
Advantage:
The advertiser gives his own message the way he wants it, gets an immediate feedback and may address it if he wishes.

DJ Mention: The presenter(s) communicates the advertiser’s message to the audience.
Advantage:
The presenter gives personal touch to the message and approaches the same message from different angles from time to time.

Spot message: A constant pre-recorded message is aired as and when the advertiser wishes.
Advantage:
The advertiser benefits from a constant and altered message that is pre-recorded.

Special Announcements: The message is aired as on specific request by the advertiser.
Advantage:
It is aired as and when the advertiser wishes. It does not follow the routine program arrangement.

Outside Broadcast: The program is delivered to the audience from outside studios at a location in the community.
Advantage:
The advertiser is identified in the community as the program is community based.

Classified Messages: These are short and simple messages grouped together and aired at specific time intervals.
Advantage:
The advertiser is heavily discounted to take care of small time advertisers who may wish to have short term messages.